All Episodes
Episodes
Episode 21 - Jay Zandstra on Building Sales Playbooks and Driving Adoption
Jay Zandstra, Sales Enablement Mgr. at UpKeep joins Paul Butterfield, Instructure Revenue Enablement VP to discuss several topics many Sales Enablement teams face and how he and the team are solving for them.How to...
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Episode 20 - Gail Behun on Her #ProveIt Approach to Tracking the Right Metrics
Gail Behun, Sr. Director, Sales Effectiveness, Enablement & Productivity at PandaDoc and Paul Butterfield, Instructure Revenue Enablement VP share a wide-ranging discussion about the challenges of tracking Sales...
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Episode 19: Adriana Romero on Onboarding and Ramping for Sales Enablement Pros
Adriana Romero, Director Enablement Solutions for LevelJump.io joined Paul Butterfield, Instructure Revenue Enablement VP to talk about a topic that doesnāt get a lot of coverage. We spend a lot of time planning for...
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Episode 18: Lindsay Morga on Successfully Integrating Global New Hires Virtually
Lindsay Morga, Manager, Sales Enablement at Tanium joined Paul Butterfield, Instructure Revenue Enablement VP to talk about the tenets that she and the Tanium team used to create and lead 14 cohorts through remote...
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Episode 17: 3 Sales Veterans Share Their Holiday āWish Listā of What Sales Teams Hope Sales Enablement Is Thinking About In 2021
For this episode Paul Butterfield invited veteran sales pros Ryan Simpson, Tyler Smith and Taylor Baranowski to discuss their holiday āwish listā of what they hope Sales Enablement teams are thinking about for 2021....
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Episode 16: Misha McPherson On Creating a Winning Sales Enablement Strategy and Setting Priorities
Misha McPherson, Head of Global Revenue Enablement at Coursera joined Paul Butterfield, Instructure Revenue Enablement VP for a conversation about setting a Sales Enablement strategy and priorities whether an army of...
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Episode 15: Melissa Regan On How to Create Sticky Sales Enablement and Onboarding
Join Melissa Regan, Sr. Manager, Global Sales Enablement. & Onboarding at RingCentral and Paul Butterfield, Instructure VP of Revenue as they discuss how she is creating sticky onboarding and ongoing enablement...
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Episode 14: Mark Fellowes Discusses the Unique Roles Sales Enablement and Sales Ops Play and How They Succeed Together
Mark Fellowes, Head of Sales Operations at Scandit and Paul Butterfield, Instructure Revenue Enablement VP explore the unique roles Sales Enablement and Sales Operations play and how they can forge the strong...
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Episode 13: Cynthia Barnes Shares Insights Into Enabling Women in Sales to Reach the Top 1%
Cynthia Barnes, CEO of NAWSP and Paul Butterfield, Instructure Revenue Enablement VP talk about the ways men and women sell differently and how Sales Enablement teams can be more effective through incorporating those...
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Episode 12: Erica Newell shares the Unique Sales Enablement Needs of Customer Success Teams and How to Enable CSMs for Success
Erica Newell, Sr. Strategic Customer Success Manager at Bridge and Paul Butterfield, Instructure Sales Enablement VP talk about an area of Sales Enablement that is often overlooked - Sales Enablement for Customer...
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Episode 11: Roderick Jefferson on the Role Sales Enablement Professionals Have in Driving a Culture of Equality and Inclusion
Sales enablement thought leader Roderick Jefferson and Paul Butterfield, Instructure Sales Enablement VP explore the role that sales enablement teams should play in driving a diverse and inclusive corporate culture....
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Episode 10: Chris Sargent on How to Implement and Measure Adoption of a Global Sales Methodology to Remote Sales Teams
Chris Sargent, Sr, Director of Global Sales Enablement at NICEinContact and Paul Butterfield, Instructure Sales Enablement VP discuss why a global sales methodology is critical and the best practices that he has...
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