How to Win C-Suite Friends
and Influence Behavior Change

In this webinar, Michelle Curtis takes the Adoption Effect — her framework built on trust, input, ownership, belief, and adoption — and applies it to enablement's most persistent problem: leadership buy-in. Michelle Curtis is a GTM leader, speaker, and author.

You'll walk away with:

• A clear picture of why leaders misunderstand enablement's purpose and how that misalignment starts before you even get the job
• A practical framework for building real trust with leadership, not just visibility
• A step-by-step look at what leader adoption of enablement actually looks like in practice
• Language and strategies to reposition enablement as a strategic function, not a service desk

Who this is for:
Enablement professionals at any level who are tired of being tolerated and ready to be trusted.

Driving Revenue Performance: The Power of Revenue Enablement + Revenue Operations Together.

The future of RevOps and Enablement belongs to professionals who can connect strategy, execution, and business outcomes.

Revenue Operations and Revenue Enablement professionals are uniquely positioned to drive organizational change, influence GTM strategy, and accelerate business growth. Yet many remain viewed as tactical operators rather than strategic leaders.

Join leaders from the Revenue Operations Association and Revenue Enablement Society as they discuss the skills, mindset, and business acumen needed to elevate your influence, lead cross-functional change, and earn a seat at the leadership table.

What You'll Learn:

• How to shift from an operational role to a strategic leadership mindset
• The business and financial fluency skills that build executive credibility
• Techniques for collaborating and leading cross-functional change 
• How to communicate our business impact as a team and influence GTM strategy
• A practical roadmap for advancing from practitioner to revenue leader

Who Should Attend:
Revenue Operations professionals, Revenue and Sales Enablement leaders, GTM Operations practitioners, and aspiring revenue leaders looking to expand their impact and accelerate their careers.

RES Webinar: Conversations in Enablement 

Operationalizing Buyer Engagement: Empowering Enablement to Improve Sales Execution

 In today’s sales environment, more activity doesn’t mean more pipeline, and more content doesn’t mean more engagement. The highest-performing teams aren’t selling harder; they’re building structured buying experiences that drive real buyer intent. In this session, Elay Cohen shares insights from over $1B in pipeline data and 50,000 Digital Sales Rooms to reveal what actually separates deals that move forward from those that stall. The data is clear: repeat buyer engagement, multi-threaded relationships, and high-signal content are the strongest indicators of deal success.

Designed specifically for enablement leaders, this webinar goes beyond the insights to focus on execution. You’ll learn how to operationalize buyer engagement across your sales organization: how to define standards, coach reps, and build a repeatable model that aligns with how buyers actually evaluate and make decisions.

RES Webinar: Conversations in Enablement 

From Enablement To Revenue Activation: Unlocking Capacity with AI-Augmented, Agentic Reps 

Revenue Activation is the operational answer to the question investors, boards, and leaders now ask every revenue leader: How does your business grow without adding headcount?

We invite you to join our April Conversations in Enablement with Sreedhar Peddineni, CEO GTM Buddy & George Alifragis, SVP, Metropolitan Partners Group, and our host, Stephanie Benavidez, RES Chapter Leader, Chicago to discuss:

Unlocking Revenue Growth Capacity with AI-Augmented, Agentic Reps

AI and the Reinvention of Enablement: Future-proof your Strategy, Skills and Systems

AI will absolutely erode parts of the enablement job you have today—but it won’t erase enablement. The opportunity (and urgency) is to intentionally redesign the role and function before AI does it for us.

In this conversational Q/A with Forrester analyst and enablement expert Peter Ostrow and Seismic VP of Market Insights (and former Forrester analyst) Heather Cole, unpack what AI is changing right now in customer-facing work—and what that means for enablement’s purpose, priorities, and operating model.

You’ll leave with a practical point of view on:

• Which enablement “jobs to be done” are most likely to be automated (and which become more valuable)
• How enablement shifts when teams are enabling humans + agents (not just sellers and managers)
• What the “new enablement stack” looks like—skills, workflows, governance, and measurement
• A clear set of stop / start / scale actions to begin reshaping your enablement role and function this quarter

Expect a candid discussion, real examples, and actionable guidance for enablement leaders who want to design the next era of enablement—before AI designs it for them.

This webinar has already happened, click the link below to watch on demand.

RES Webinar: Agentic AI - Changing Sales Enablement Forever

AI is transforming sales — but the next leap is already here. Agentic AI goes beyond automation and insight to deliver personalized, proactive, and performance-driving support for every salesperson.

Join Michelle Vazzana, PhD, Chief Innovation Officer at Imparta (a leader in the 2025 Forrester Wave for Sales Training), as she shares how agentic AI is redefining sales enablement — and how you can harness it to create real, lasting performance improvement in your team.

In this session, you’ll learn:

• How agentic AI differs from traditional AI — and how it drives measurable sales performance.

• The 20+ AI agents your sales team needs and the 5 human agents that make them stick.

• How to integrate your data for maximum AI effectiveness.
• How to avoid AI silos and build a unified, sales-aware experience powered by an agentic orchestrator.

About the Speaker:

Michelle Vazzana, PhD, is a leading researcher, speaker, and author of Cracking the Sales Management Code, Crushing Quota, and The Sales Agility Code. As Chief Innovation Officer at Imparta, she leads the charge in applying sales-aware and agentic AI to unlock human potential in sales teams worldwide.

This webinar has already concluded, but a recording can be viewed here. 

Check back here soon for upcoming events!