All Episodes
Episodes
Ep. 32 Pt. 1 - Kristen McCrae McMullan - Accelerating Revenue Enablement Impact
How are you measuring the revenue impact of your Enablement initiatives? How quickly are you accelerating the time to revenue impact? What about identifying when a change in the approach is needed? Kristen McCrae...
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Ep. 31 - James Roth - Leading A GTM Shift From Single Product Selling To Platform Selling
As companies grow and mature, they typically diversify their product offerings either organically or through acquisitions. Once this happens the need for the sales organization to quickly and successfully transition...
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Ep. 30 - Britta Lorenz - Executive Coaching For Revenue Enablement Teams
Where does executive coaching fit into your Revenue Enablement strategy? What about executive coaching for the Revenue Enablement team members? Britta Lorenz joins me for this episode to share how Revenue Enablement...
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Ep. 29 Pt. 2 - Jamie Klanac - The Critical Role Of Revenue Enablement In Successful Mergers and Acquisitions
Corporate mergers and acquisitions are typically a time of stress and uncertainty for both newly acquired and existing revenue teams. Revenue Enablement teams play a key role in accelerating time to post acquisition...
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Ep. 29 Pt. 1 - Jamie Klanac - The Critical Role Of Revenue Enablement In Successful Mergers and Acquisitions
Corporate mergers and acquisitions are typically a time of stress and uncertainty for both newly acquired and existing revenue teams. Revenue Enablement teams play a key role in accelerating time to post acquisition...
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Episode 28 - Steffaney Zohrabyan - Using Digital Enablement To Amplify Results
Should Digital Enablement be part of your Revenue Enablement strategy? What is “digital enablement” anyway? How is it different from other Sales Enablement programs? Download this month’s episode of “Stories From The...
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Episode 27 - Ashley Butler - Enabling Channel Partners For Success
Channel partners are a force multiplier for companies across a wide spectrum of industries and a critical part of their go to market strategy. Channel programs require their own enablement strategy to be effective. In...
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Episode 26 - Rusty Jensen - Creating Stickier Enablement By Meeting Revenue Teams Where They Are
Are you and your team successfully serving the revenue leaders and teams you support “where they are”? In this month’s episode Rusty Jensen – VP of Revenue Generation at NICE Corp. – and I talk about how to build...
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Episode 25 - Shelley Mesh - Recruiting and Onboarding Non-Traditional Candidates
With so much competition for sales and SDR candidates has your company started identifying and recruiting candidates that may not have traditional sales backgrounds? How can Sales Enablement support HR in expanding...
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Episode 24 - Malvina EL-Sayegh - The Sales to Sales Enablement Journey
Have you considered recruiting sales people or SEs to fill the next opening on your team? With the demand for Sales Enablement pros at an all time high it often makes sense. Successful sellers like to solve problems...
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Episode 23 - Lisa Hammack - Using Data to Identify and Prioritize Sales Enablement Initiatives
There's been a lot of focus on using data and metrics to determine the effectiveness of Sales Enablement initiatives and rightfully so. What about using metrics to identify and prioritize which enablement projects...
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Episode 22 - Patek Hawkins - Selecting and Successfully Implementing a Sales Methodology
Petek Hawkins, Head of Global Learning Enablement Development at Fivetran and Paul Butterfield, Instructure Revenue Enablement VP recently discussed Sales Enablement’s role in the selection, customization and...
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