NewĀ President
RES Elects New President
The Revenue Enablement Society (RES) is pleased to announce that Barbara Mazziotti has been elected President of the Society and will lead its Executive Board of Directors.
Barbara is a four-time global enablement leader who has consistently championed the scope and impact of enablement as a discipline. She has built enablement functions from the ground up, transformed and advanced existing teams, and contributed to billions in revenue growth and measurable customer value. Her career spans enablement leadership in enterprise software, AI and data management, manufacturing, industrial equipment, life sciences, and textiles and apparel organizations, including Cloudera, Waters Corporation, GE Digital, Pitney Bowes, Cognos, and i2 Technologies.
RES began as the Sales Enablement Society (SES) ten years ago and was strategically renamed the Revenue Enablement Society to emphasize the strategic value of the discipline ā€” improving alignment, readiness, and performance across every team in the revenue engine.
Revenue enablement professionals serve as internal productivity consultants, reducing friction across the people, processes, and systems that power the revenue engine. Their work improves buyer and customer experiences and outcomes while supporting revenue growth.
As one of the Societyā€™s 100 original founding members, Barbara is honored to lead its global community of thousands of practitioners at this transformational time for the profession.
RES is a nonprofit society dedicated to advancing the profession of revenue enablement and accelerating the careers of practitioners worldwide. The Society provides virtual communities for practitioner-to-practitioner dialogue, webinars, chapter-based meetups and activities, and world-class education and formal certification programs (CREP). RES also partners with public and academic research organizations to advance best practices and explore whatā€™s possible for maximum enablement impact.